American Girl HQ

Privacy Policy

Last updated: January 21, 2026

1. Introduction

American Girl HQ ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services at americangirlhq.com.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide when you:

  • Register for an account
  • Subscribe to our newsletter
  • Contact us through forms or email
  • Use our collection tracking features

This information may include your name, email address, and any other information you choose to provide.

Collection Data

When you use our collection tracking features, we store information about your doll collection, including photos you upload, doll identifications, condition notes, and value estimates. This data is associated with your account and is not shared publicly unless you choose to make it public.

Automatically Collected Information

We automatically collect certain information when you visit our website, including:

  • IP address and browser type
  • Device information
  • Pages visited and time spent on pages
  • Referring website addresses

3. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain our services
  • Process your collection data and provide AI identification services
  • Generate value estimates for your dolls
  • Send you updates, newsletters, and marketing communications (with your consent)
  • Respond to your comments, questions, and customer service requests
  • Improve our website and services
  • Protect against fraudulent or illegal activity

4. Data Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information in the following situations:

  • Service Providers: We may share information with third-party vendors who provide services such as hosting, analytics, and customer support.
  • Legal Requirements: We may disclose information if required by law or in response to valid legal requests.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

You have the right to:

  • Access, update, or delete your personal information
  • Export your collection data
  • Opt out of marketing communications
  • Request information about how your data is used

To exercise these rights, please contact us at privacy@americangirlhq.com.

7. Cookies and Tracking

We use cookies and similar tracking technologies to track activity on our website and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

8. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

9. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date.

10. Contact Us

If you have questions about this Privacy Policy, please contact us at:

Email: privacy@americangirlhq.com
Or visit our Contact Page

Disclaimer: American Girl HQ is not affiliated with American Girl® or Mattel, Inc. "American Girl" is a registered trademark of American Girl, LLC, a subsidiary of Mattel, Inc.